Can HubSpot replace Calendly?

As businesses continue to adapt and evolve in the digital landscape, the tools they use to manage their operations become increasingly crucial. Two such tools that have gained popularity in recent years are HubSpot and Calendly. But can one substitute the other? Let's find out.

What is HubSpot?

At its core, HubSpot specializes in CRM (Customer Relationship Management), but it extends well beyond that, integrating seamlessly with marketing, sales, and service hubs to provide a holistic approach to business growth.

Its user-friendly interface and rich features, including email marketing, social media management, content creation, and data analytics, make it an invaluable asset for businesses aiming to enhance their online presence and foster meaningful customer relationships.

It also provides a meeting tool allowing recipients to book meetings with staff members.

By offering a centralized system for managing various aspects of a business's online strategy, HubSpot stands out as a versatile and essential tool for modern digital marketing.

What is Calendly?

On the other hand, Calendly is a simple, easy-to-use scheduling tool that eliminates the old-fashioned way of using email and phone tags for scheduling appointments, calls, and meetings. It integrates with Google, Outlook, Office 365, and iCloud calendars to automate planning meetings, calls, and appointments.

HubSpot Meetings vs Calendly

HubSpot's Meetings tool is a similar feature to Calendly. It allows sales teams to schedule meetings with prospects and customers. Like Calendly, it integrates with Google Calendar and Office 365, updates these calendars when a meeting is scheduled, and sends a confirmation email to the other party.

However, HubSpot's Meetings tool is more than just a scheduling tool. It is integrated with the HubSpot CRM, which means that when a contact schedules a meeting, their record in the CRM is automatically updated. This allows for better tracking of customer interactions more automation, and can lead to more personalized communication.

Can HubSpot Replace Calendly?

The answer to this question largely depends on your business's specific needs. If your business requires a simple, standalone scheduling tool and isn't using or thinking of using HubSpot, Calendly might be the better choice. It's easy to use, offers a clean interface, and performs well.

However, if your business is already using HubSpot or needs a more comprehensive tool that goes beyond scheduling, HubSpot could be the better option. Integrating the Meetings tool with the CRM can lead to better customer relationship management, expanded opportunities for automated follow-up, and more personalized communication.

Furthermore, HubSpot is continually improving and expanding its platform. For instance, it has adaptive page testing and advanced targeting, which allows for a more personalised visitor experience, helping to maximise the chances of prospects booking meetings. This shows HubSpot's commitment to providing a comprehensive, integrated solution for businesses.