Streamlining Sales and Marketing Integration for Social Value Portal

In the dynamic world of CRM and marketing automation, businesses often struggle to seamlessly integrate platforms. This challenge arises when separate systems are used for CRM and marketing automation, leading to disjointed data management and misaligned sales and marketing teams. To address these issues, Social Value Portal teamed up with GrowthSpotters to navigate complex HubSpot challenges, including integrating Salesforce CRM.

The Approach

Social Value Portal is an online solution that allows organisations to measure and manage the contribution that their organisation and supply chain makes to society. Collaborating closely with GrowthSpotters, this organisation embarked on a comprehensive strategy to address the multifaceted challenges at hand. GrowthSpotters then leveraged its expertise to provide tailored solutions, focusing on CRM implementation, sales enablement, and full inbound marketing services. 

The Solution

GrowthSpotters played a pivotal role in enhancing Social Value Portal’s operations through a comprehensive suite of services. They meticulously orchestrated the integration of Salesforce CRM, ensuring seamless data flow and accuracy across platforms but also fostering closer alignment between sales and marketing teams, facilitating smoother collaboration and communication. With a deeper understanding of Social Value Portal’s sales processes, they implemented strategies to empower the sales team with productivity tools, while also executing holistic inbound marketing campaigns leveraging HubSpot's capabilities, amplifying the company’s visibility through targeted paid advertising campaigns.

The Result

Social Value Portal was able to overcome intricate challenges in HubSpot and Salesforce integration through:

• Streamlining processes and enhancing efficiency in data management.
• Improving sales performance through targeted sales enablement strategies.
• Increase lead generation and customer engagement through inbound marketing initiatives.
• Enhance brand visibility and ROI through strategic paid advertising campaigns.
• Strengthen the alignment between sales and marketing teams, fostering a unified approach towards business growth.

Key Highlight

‘We worked with GrowthSpotters to tackle a huge number of issues in HubSpot and they were great to work with. We had additional complexity due to Salesforce being our CRM and HubSpot the marketing automation platform. They were able to answer every question and come back with a solution-and implement it.’

Ben Austen, Head of Revenue Enablement, Social Value Portal